Task Nineteen- Audience Research Two

Task Eighteen- Audience Research One

Task Seventeen- Advertisment Research

Task Seventeen- Record Label Research

Task Sixteen- Cd Cover Research

Task Fifteen- Genre Research Three

The conventions of a Alternative rock video as follows:

Close ups of instruments

Long shots of the band

CLose ups of all of the members in the band

Costume wise they wear skinny jeans with patterned t-shirts or shirts and scarfs

There is a contrast between light and dark

Loads of close ups of the main singer to create a moment of pleasure for the audience

Usually follows a narrative or a concept

Dark clothing

Range of Instruments

Task Fourteen- Genre Research Two

Task Thirteen - Genre Research One

Task Twelve- Low Budget Video-Seville and Devanda – BernHeart

Task Twelve- Low Budget Video- Tunng

Task Eleven- Theories- Goodwin Theory

Task Ten- Theories - Vernallis'

Task Nine - Theories- Bourdwell and Thopsom

Task Eight: Conventions Of a Music Video

After conducting the research that I have done on music videos I have found that there are certain conventions that all music videos have :

Lip Synching

Close up of instruments if the video is of a band

Long shots of dancers in POP videos

Many changes of costumes

A range of shots to make the video more interesting, Long shots, mid-shots,close-ups, extreme close ups

Narrative

Montage editing if a Dance Genre

Moment of pleasure when the artist looks at the camera

Muted footage

Lots of Cutaways

Point of View Shots

Always have a dynamic feel, this is because of the editing that has been done making it fast paced

Moving Camera to enhance the footage

Match on Action

Concept

Task Seven- Michael Buble- Everything

http://www.youtube.com/watch?v=SPUJIbXN0WY <>

Task Six- Switchfoot- Dare you to Move

Task Five- California Girls- Katy Perry ft Snoop Dogg

This video definitely fits the genre of Pop, this is because the Mise-en-scene is bright and pink something that would relate to the audience that for this may be young children because of their fondness for bright colors or sweets but also to an older audience because it has a deeper meaning to it. Something that an older more promiscuous age of audience would understand.

The promiscuity is shown through the costumes in the videos at one point she is lying on a cloud wearing nothing.

This video has not really influenced our music video in the imagery, but it has shown us that we can make different links with our audience.

Task Four - 3OH!3- My First Kiss

Task Three- Scouting For Girls- Famous

I liked this music video because it is different to most videos, it uses Goodwins theory of amplification. The video shows images of relevant links between the song and the images that we the audience see. Therefore the video spells out what the lyrics say and mean.

I also like the video because it relates to me the older student, who is moving away from home and will be living with friends, this link between the target audience and the video really attracts the audience and therefore makes it more successful. It also has an old feel to it, a 90's fill where people were making home made video with the massive cameras and the old keyboards. This may remind the target audience of their childhood creating a deeper link between the audience and the band.

Task Two - Esmee Denters Ft Justin Timberlake - Love Dealer